A number of years ago, I worked with a large food blending company based in the North West of England. 

 

Whilst there, I was involved in a commercial, laboratory-based project developing a 'preferred food' for trout and other fish species. The aim of the research was, through rigorous testing, to engineer a flavour a fish would choose. This was a project for commercially bred fish to be given various nutrients wrapped in an irresitible flavour.

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As a fly fisherman myself, this developed my interest in fish attractants and so I set about developing a blend of my own to attract those elusive trout that occupied most of my weekends. After much trial and error, and of course some crucial insights from the commercial project, Strike Magic was born.

 

After a quick trip down to my local pool, it was immediately apparent we had developed something the fish really were attracted to.

 

The cloud forming around the fly attracts the fish from a wider range than normal, meaning you have more fish interested in your fly, and once they inspect to hook they hang around for a split second longer than normal. This split second is crucial as it gives you those vital extra seconds to 'strike' which improves your strike rate exponentially.

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So more fish around your fly and longer to strike. This increases your chances of catching exponentially.

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The chaps at the pool were my initial guinea pigs and after much success one of them said....'it works like magic, you should call it 'strike magic'.

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So we did...